Last Sunday while watching the Super Bowl I started thinking about who else was watching and it reminded me of Groundswell's social technographics. Viewers are interacting with the Superbowl in different ways and advertisers are connecting with all of them!
To start off there are the Super Bowl Go-Toers; the ones who actually go to the game. These are the viewers who get to see the close up advertisements. The ones set up all around the venue, that those who watch the game may be unable to see or just not notice as much. Also, I wouldn't be surprised if the attendees are given discounts on their tickets from different vendors.
The next viewers are the Super Bowl Watch-At-Home Fans; those who love the game but can't make it out to the actual venue. Advertisers hit them with the commercials that are football themed. I think this works because even though commercials take them away from the game they are still talking about the sport.
Third would be the Super Bowl No Choice; those that have no choice but to watch the game, may not even be a fan of the sport, but its the only thing on TV because others are watching it. That's where the commercials work that have absolutely nothing to do with sports; more general commercials, maybe comical, for the average person.
Fourth, Super Bowl Only Halftime Watcher; those who only tune in to the Super Bowl to watch the halftime show. For those who only watch the half time show advertisers provide, what I believe to be, the most exciting commercials that would most viewers would enjoy.
There are many more categories that I could probably include but I think it would go on forever. What category do you think you fit into? If I didn't list one tell me what you describe it as.
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