Next week is reading week and then there are only two more weeks until I get to start my placement. I have been given the opportunity to plan the Greg Awards (yes, another event!) and I couldn't be happier. The Greg Awards are the award ceremony for all students in Advertising - Integrated Marketing Communications at St. Lawrence College.
Already so many ideas are coming into my head on how I can make this award ceremony even better than the last. I am very grateful to have this opportunity so that I can add it to my list of event experience when I complete College. I believe that it is very important for me to get as much experience as I can while in College so that employers can see that I am qualified. I can't wait to get this event started!
Friday 24 February 2012
Friday 17 February 2012
A Change in Routine
Today a very good friend of mine is coming to visit me from out of town. In a way we have opposite personalities but I think that is why we get along so well. I like to have everything planned and sorted out before I do anything. My friend is a little different, she is the type of person who would take a bus not knowing where its even going just to see where she would end up.
The reason why I enjoy our friendship so much is because I never really know what a day with her with end up like; it is almost as if I need to expect the unexpected with her and I enjoy the thrill of it. In my earlier blogs I have spoke about how I want to go into events and I believe this connects to expecting the unexpected.
When planning an event you have to be very detail oriented and organized and I know I have these qualities, however, no matter how organized you are you never know how your event will turn out until it is actually over. You may know how you hope it will turn out but there's always a chance that something different may happen. That's is why you have to plan for "just-in-casers". For example, I may have only planned to go for a walk with my friend but just in case she wants to do something else I'll bring some extra money and my I.D.
Sometimes it's exciting to have a little change in your routine.
The reason why I enjoy our friendship so much is because I never really know what a day with her with end up like; it is almost as if I need to expect the unexpected with her and I enjoy the thrill of it. In my earlier blogs I have spoke about how I want to go into events and I believe this connects to expecting the unexpected.
When planning an event you have to be very detail oriented and organized and I know I have these qualities, however, no matter how organized you are you never know how your event will turn out until it is actually over. You may know how you hope it will turn out but there's always a chance that something different may happen. That's is why you have to plan for "just-in-casers". For example, I may have only planned to go for a walk with my friend but just in case she wants to do something else I'll bring some extra money and my I.D.
Sometimes it's exciting to have a little change in your routine.
Sunday 12 February 2012
Superbowl-ographics
Last Sunday while watching the Super Bowl I started thinking about who else was watching and it reminded me of Groundswell's social technographics. Viewers are interacting with the Superbowl in different ways and advertisers are connecting with all of them!
To start off there are the Super Bowl Go-Toers; the ones who actually go to the game. These are the viewers who get to see the close up advertisements. The ones set up all around the venue, that those who watch the game may be unable to see or just not notice as much. Also, I wouldn't be surprised if the attendees are given discounts on their tickets from different vendors.
The next viewers are the Super Bowl Watch-At-Home Fans; those who love the game but can't make it out to the actual venue. Advertisers hit them with the commercials that are football themed. I think this works because even though commercials take them away from the game they are still talking about the sport.
Third would be the Super Bowl No Choice; those that have no choice but to watch the game, may not even be a fan of the sport, but its the only thing on TV because others are watching it. That's where the commercials work that have absolutely nothing to do with sports; more general commercials, maybe comical, for the average person.
Fourth, Super Bowl Only Halftime Watcher; those who only tune in to the Super Bowl to watch the halftime show. For those who only watch the half time show advertisers provide, what I believe to be, the most exciting commercials that would most viewers would enjoy.
There are many more categories that I could probably include but I think it would go on forever. What category do you think you fit into? If I didn't list one tell me what you describe it as.
To start off there are the Super Bowl Go-Toers; the ones who actually go to the game. These are the viewers who get to see the close up advertisements. The ones set up all around the venue, that those who watch the game may be unable to see or just not notice as much. Also, I wouldn't be surprised if the attendees are given discounts on their tickets from different vendors.
The next viewers are the Super Bowl Watch-At-Home Fans; those who love the game but can't make it out to the actual venue. Advertisers hit them with the commercials that are football themed. I think this works because even though commercials take them away from the game they are still talking about the sport.
Third would be the Super Bowl No Choice; those that have no choice but to watch the game, may not even be a fan of the sport, but its the only thing on TV because others are watching it. That's where the commercials work that have absolutely nothing to do with sports; more general commercials, maybe comical, for the average person.
Fourth, Super Bowl Only Halftime Watcher; those who only tune in to the Super Bowl to watch the halftime show. For those who only watch the half time show advertisers provide, what I believe to be, the most exciting commercials that would most viewers would enjoy.
There are many more categories that I could probably include but I think it would go on forever. What category do you think you fit into? If I didn't list one tell me what you describe it as.
Friday 3 February 2012
Reality Check
On Monday I had my graduation photos taken and it suddenly clicked in ... I'm in my final semester of College and I'm going to be graduating soon. I became really excited but at the same time a little anxious and upset.
I became anxious because my entire College experience is coming to an end. I have enjoyed my time at SLC and I only hope that my future employment experiences are the same. I worked last year and recently began working again as the SLC Convocation Assistant. This is a position that is only given to students and I love every moment I spend working. I plan on continuing in the events field and I am a little upset that I cannot continue working this position as it is only given to students. However, even though this position will be ending I am happy to be able to use all the relevant experience I have gained in the future.
I was a little upset because I know that I will no longer be able to see all the people I have built relationships with at the college. A lot of my fellow classmates will be moving out of town and one of the benefits of being in college is you really get to know pretty much all of your classmates. I feel we have built up a little IMC family and I'm sad that it is coming to an end.
Even though I was feeling a little anxious and upset I know that graduation is just the end of one chapter of my life and I'm really excited for the next chapter to being.
I became anxious because my entire College experience is coming to an end. I have enjoyed my time at SLC and I only hope that my future employment experiences are the same. I worked last year and recently began working again as the SLC Convocation Assistant. This is a position that is only given to students and I love every moment I spend working. I plan on continuing in the events field and I am a little upset that I cannot continue working this position as it is only given to students. However, even though this position will be ending I am happy to be able to use all the relevant experience I have gained in the future.I was a little upset because I know that I will no longer be able to see all the people I have built relationships with at the college. A lot of my fellow classmates will be moving out of town and one of the benefits of being in college is you really get to know pretty much all of your classmates. I feel we have built up a little IMC family and I'm sad that it is coming to an end.
Even though I was feeling a little anxious and upset I know that graduation is just the end of one chapter of my life and I'm really excited for the next chapter to being.
Subscribe to:
Posts (Atom)